Everything you need to Transform Your Look

Care

the John Frieda® Hair Care experts are constantly inventing products to transform your hair.

Explore

Expertise

Our Renowned Celebrity Stylists Continually Fuel the Innocation of Our Products

Meet Them

Heritage

Our prescriptive approach to hair care has been nothing short of revolutionary.

Learn More

Salons:

Salons around the globe are evolving the art of style, product and technique.

Discover
  • Care
  • Expertise
  • Heritage
  • Salons