Our Heritage

When the first John Frieda salon opened on New Cavendish Street, London, no one could have imagined the impact it would have on the world of hair care. Fast forward three decades, and John Frieda® Hair Care products are personal favourites of celebrities, beauty experts and consumers worldwide.

After years spent working with chemists to develop the perfect prescriptive solutions, the John Frieda® Hair Care Experts revolutionised hair care with the innovative Frizz-Ease® Hair Serum, which eventually landed in Allure magazine's "Cosmetic Hall of Fame" and was singled out by InStyle as "Product of the Decade." And the John Frieda® Hair Care Experts' dedication to solving widespread hair care problems through innovative formulas and expert "how-to" instruction didn't stop there.

The John Frieda® Hair Care Team of celebrity stylists — Our Experts — has fueled the company's new product initiative with the inside track on hot, new celebrity hair trends. As part of the Kao (a wholly-owned subsidiary of Kao Corporation of Japan) the global technology and research resources behind John Frieda® Hair Care products are unrivaled.

After the Frizz-Ease® range of products became a household name in the early 1990's, the John Frieda® Hair Care Experts continued to pioneer fashion-forward range after range: the colour care range — Sheer Blonde® products, Brilliant Brunette® hair care, the Radiant Red range; the Luxurious Volume product range, for gorgeous, full-bodied hair; the Root Awakening® range of products with natural Eucalyptus, for stronger, more radiant and beautifully healthy-looking hair; and Precision Foam Colour, a true breakthrough in home hair colouring.

Never content to rest, the John Frieda® Hair Care Experts are continuously reinventing and adding new, more technologically-advanced products to each range — products that meet women's evolving needs.

Entrepreneurial in spirit and global in impact, John Frieda® Hair Care has consistently been the industry leader when it comes to innovative new products. Which begs the question: what will we come up with next?